Travel agent myths: 7 things people still get wrong about travel agents

Alissa Bratz
Jul 6, 2025
2 min read

Updated: Jul 8, 2025

7 Myths about travel agents you should stop believing

“Do people still use travel agents?” “Don’t they just book flights?” “Aren’t they more expensive?”

We hear these questions all the time. The truth? Today’s travel advisors are savvy, strategic professionals who do so much more than click “book now.” Let’s break down the biggest myths—and what’s really true.

Vintage magazine cover showing a woman travel agent in an office looks out window at snowy city. Travel posters on walls. Papers, flowers, and lamp on desk.

Myth #1: Travel agents are outdated.

Fact:

Travel advisors have evolved into expert curators, using technology, global networks, and insider access to craft personalized experiences the internet can’t match.

People in sunglasses enjoying a sunny day on an open-top bus. Smiling faces, casual summer attire, bright sky, and historic buildings. Vintage 1980s vibes.

Myth #2: They only book cruises and tours.

Fact:

Many advisors specialize in custom, independent travel—designed around your unique style, pace, and passions.

Close-up of fanned-out US dollar bills with visible $100 text, showing texture and detail in a blurred background of more bills.

Myth #3: They cost more than doing it yourself.

Fact:

Many advisors charge modest planning fees, but those often translate into serious value: room upgrades, exclusive experiences, VIP access, and priceless time savings.

“With a travel agent, you gain peace of mind, personalized planning, and perks you won’t find online.”

Hands typing on a laptop with "Payment received" on screen. Nearby, a phone and a speckled mug sit on a white table.

Myth #4: They just book what you can book yourself.

Fact:

A good advisor has access to a global network of vetted partners, exclusive rates, and hidden gems. They also filter out the noise and curate what actually suits you.

A green Fiat car drives along a coastal road lined with pink flowers. The sea and mountains are visible under a clear blue sky.

Woman walking on a leaf-strewn walkway by a stone railing in Paris, wearing a scarf and jacket. Decorative lamps and trees in the background. Eiffel Tower visible.

Myth #5: They don’t add value if you already know where you want to go.

Fact:

Even if you know your destination, a travel advisor can elevate your experience—like matching you with the right boutique hotel, private guide, or tour you never knew existed.

A couple walks through a lavender field at sunset, taking photos. The sky is pink, and mountains are visible in the background.

Myth #6: They’re only for luxury travelers.

Fact:

Travel advisors work with a wide range of budgets and travel styles. What matters more is how you value your time and experience, not how much you spend.

A person in a pink shirt holds a smartphone next to an open laptop on a wood table, in a softly lit setting, focused and engaged.

Myth #7: They’re unnecessary because we have the internet.

Fact:

A travel advisor understands the logistics, hotels, and experiences beyond the overwhelm of online reviews. The internet gives you options. A travel advisor gives you clarity.

The internet gives you options. A travel advisor gives you clarity.

Traveler with a hat and plaid shirt on escalator at a station or airport, carrying a sticker-covered suitcase. Glass walls and urban backdrop visible.

Conclusion:

With all that's changed in the world since 1758 (when the first travel agency began), it's no wonder many of these travel agent myths persist. But they're just that: myths. Today’s travel advisors are trusted experts, not just booking agents. If you’re looking for a trip that’s smooth, meaningful, and tailored to you, don’t let old myths hold you back.